Brands That Excel in Customer Experience Are Winning Big in Brick-and-Mortar Retail


CSAby Gina Ashe

When Toys “R” Us announced last month that it would be closing all of its U.S. stores, some observers immediately jumped to the conclusion that online retail had claimed another legendary brick and mortar brand. Commenting on the story, one bankruptcy lawyer told Business Insider that “Brick-and-mortar stores are just getting bludgeoned to death by e-commerce.” That’s certainly an attention-grabbing quote, but the facts say something different.

ThirdChannel Accelerates Growth with New Boston Office and Appointment of Vice President of Marketing


BOSTON--()--ThirdChannel, the leading provider of retail execution and analytics solutions for retail brands and manufacturers, today announced two milestones in the company’s growth. ThirdChannel has moved its headquarters to a new office space in downtown Boston, and also appointed a new Vice President of Marketing, Keshav Shivdasani, who will spearhead and scale the company’s marketing function.

ThirdChannel Launches Real-Time Media Activity Feed So Retail Brands Can Better Prioritize In-Store Improvements


ThirdChannel, the leading provider of retail intelligence that reveals potential to grow product in stores, identifies which stores to allocate resources to and guides field teams to take action where it matters, today announced the addition of a real-time Media Activity Feed to the ThirdChannel platform. Retail brands and manufacturers can easily track assets and merchandise across thousands of locations via photos and videos uploaded to the feed straight from the retail floor. Using store intel captured by field teams on the ground, alongside other real-time data sources in the ThirdChannel platform, manufacturing brands can then generate store-specific action plans to prioritize improvements and optimize the consumer experience in stores.

Toys R Us did too little, too late



Fierce Retail

by Jacqueline Renfrow 

Toys R Us plans on selling off or closing its remaining 700 U.S. stores. The 70-year-old toy store tried to keep doors open by filing for bankruptcy protection in September 2017, but by then the company was $5 billion in debt and was spending $400 million a year to service it. And most analysts believe it wasn't e-commerce that led to the retailer's demise but rather a lack of progression.

ThirdChannel Selects New Vice President of Sales


ThirdChannel, the retail intelligence platform that reveals retail execution issues in stores and generates action plans to allocate resources where there’s opportunity to drive higher sales, today announced the appointment of Tom Morris as Vice President of Sales. In the wake of strong momentum and upcoming enhancements to ThirdChannel’s retail intelligence platform, Tom will be responsible for growing revenue and the platform’s reach within existing and new markets.